Vidita comes from the world of journalism, where stories are shaped by attention to detail, and nuance. She carries a long-standing love for fabrics, florals, and aesthetics, which flows naturally into the brand. She’s also the founder of PhoolBagan and the creative force behind its floral philosophy. Through her selection, she explores textiles as lived material -- shaped by its nature and character. At PhoolBagan, her approach brings together research, intuition, and deep respect for materials and processes. Professionally, she brings over a decade of experience in journalism and writing, having worked with organisations such as The Times of India, CNN Network18, Hindustan Times, and Zee Business. Her most recent role was with Stuff Magazine.
Come with us to celebrate 'The Floral Way of Living'. Join our journey of tactile beauty.
We'd love to help you begin your floral journey - "Florifying" your home with fabrics full of charm and story!
